The Law Writers

Law firm content marketing and writing about the law

What Makes a Law Blog Credible?

Posted in Blogs | Content Marketing | Copywriting

The American Bar Association is circulating a survey soliciting the views of law bloggers on numerous topics, including a pair on questions on the credibility of law blogs.

What makes a blog credible to you? Select all that apply.

  • Years of experience
  • Substantive area of law or practice covered
  • Tone of the blog
  • Frequency of posts
  • Other …

How credible do you find blogs within a law firm’s website?

  • More credible than an unaffiliated legal blog
  • Less credible than an unaffiliated legal blog
  • As credible as an unaffiliated legal blog

The various indicia of credibility suggested by these questions intrigued me, because they’re not factors I would have guessed would influence the credibility of a law blog. I’ll be very interested to see how experienced law bloggers answer these questions when the survey results are released, likely in December when the ABA Blawg 100 List is announced.

Keep reading / 875 words

Law Blogging for Readability on Mobile Devices

Posted in Blogs | Commercial Publishers | Content Marketing | Email Newsletters

Tight writing is always appreciated, today more so than ever as mobile devices become the dominant venue for online content consumption. Small screens held by distracted, mobile readers present law bloggers with a significant writing challenge that can’t be met with technology alone.

This post offers a dozen strategies to help law bloggers communicate more effectively on mobile devices.

Read on / 2183 words

Law Blogging the Inverted Pyramid

Posted in Blogs | Content Marketing

In an earlier post on law blog calls to action I encouraged law firm bloggers to adopt the “inverted pyramid” writing style. The inverted pyramid technique front-loads posts with the most important information, followed by progressively less-important information and contextual/background reporting.

Per The Poynter Institute, the inverted pyramid remains relevant for digital communications because it (1) satisfies the reader’s desire to quickly grasp the gist of the article and (2) forces the writer to extract the essence of the news and package it for easy consumption.

This post shows how to apply the inverted pyramid to law blogging.

Go on / 1989 words

Long Live the WSJ Law Blog

Posted in Blogs | Content Marketing

I first heard about law blogs back in the early 2000s, when I was writing discrete, informational text entries, published in reverse chronological order, categorized by subject matter and syndicated for distribution to a wide audience, for a large legal news publisher.

Law blogs were reportedly a game-changing technology that allowed anyone to publish discrete, informational text entries, displayed in reverse chronological order, categorized by subject matter and syndicated for distribution to a wide audience.

For those already inside the publishing business, blogging was nothing new. Blogging looked like old-fashioned reporting dressed up in the latest cybergarb. (Actually, there was one difference: The only sources consulted by law bloggers were themselves.)

Persist / 648 words