The eighth in a series about useful law blog post formats.
The creation of a regular weekly feature article is a good way to boost productivity among the law firm’s blog-writing team — and stimulate reader interest as well.
Regular features promote editorial planning by giving everyone a clear target to shoot for each week and they calm the “What can we put on the blog today?” stress that often attends regular care and feeding the of law blog beast.
A law firm that runs a regular feature is not hostage to the day’s events or, worse, the day’s lack of bloggable events.
Finally, a regular feature article is a clearly defined bit of editorial content that can be delegated and managed by the firm’s marketing department.