Law Blog Post Formats: Link Posts
The first in a series about useful law blog post formats.
Short on time? Just post a link and a snippet from somebody else’s work.
If you have a moment, add a comment. That’s always appreciated.
Finally, consider embedding a legal document.
Text of Complaint in Rod Wheeler v Fox News re Seth Rich Murder, The Trademark Blog
Assessing the Link Post
Pros: Blog posts of this type require very little time or effort. They work best when the links are current and newsworthy.
To the extent that link posts are part of a steady stream of content from your website, they help with search engine ranking.
Cons: A blog post consisting of little more than a link elsewhere doesn’t demonstrate legal expertise or create much of a connection with prospective clients. However, they can demonstrate expertise or thought leadership when published in volume as part of a curated niche legal topic blog.