Category Archives for "Content Marketing"

A Law Blogger’s Duty to Maintain Client Confidences

Posted in Blogs | Content Marketing | Law Firms

There’s often a wide gap between what we can do and what we should do. The First Amendment is a constitutional pillar of our free and open society, but it also supplies a dangerous invitation to run our mouths on topics that are better kept to ourselves. If you doubt me, try invoking the First Amendment the next time you offend your spouse.

Like marriage, the practice of law is an endeavor where engaging in behavior tolerated by the First Amendment can be dangerous, even unethical. You don’t have to be Aristotle to see the tension between “free speech” and “client confidentiality.”

Press on / 674 words

What Makes a Law Blog Credible?

Posted in Blogs | Content Marketing | Copywriting

The American Bar Association is circulating a survey soliciting the views of law bloggers on numerous topics, including a pair on questions on the credibility of law blogs.

What makes a blog credible to you? Select all that apply.

  • Years of experience
  • Substantive area of law or practice covered
  • Tone of the blog
  • Frequency of posts
  • Other …

How credible do you find blogs within a law firm’s website?

  • More credible than an unaffiliated legal blog
  • Less credible than an unaffiliated legal blog
  • As credible as an unaffiliated legal blog

The various indicia of credibility suggested by these questions intrigued me, because they’re not factors I would have guessed would influence the credibility of a law blog. I’ll be very interested to see how experienced law bloggers answer these questions when the survey results are released, likely in December when the ABA Blawg 100 List is announced.

Press on / 875 words

Law Blogging for Readability on Mobile Devices

Posted in Blogs | Commercial Publishers | Content Marketing | Email Newsletters

Tight writing is always appreciated, today more so than ever as mobile devices become the dominant venue for online content consumption. Small screens held by distracted, mobile readers present law bloggers with a significant writing challenge that can’t be met with technology alone.

This post offers a dozen strategies to help law bloggers communicate more effectively on mobile devices.

Read on / 2183 words

Law Blogging the Inverted Pyramid

Posted in Blogs | Content Marketing

In an earlier post on law blog calls to action I encouraged law firm bloggers to adopt the “inverted pyramid” writing style. The inverted pyramid technique front-loads posts with the most important information, followed by progressively less-important information and contextual/background reporting.

Per The Poynter Institute, the inverted pyramid remains relevant for digital communications because it (1) satisfies the reader’s desire to quickly grasp the gist of the article and (2) forces the writer to extract the essence of the news and package it for easy consumption.

This post shows how to apply the inverted pyramid to law blogging.

Continue reading / 1989 words

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